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Being a hotel sales professional can feel like scaling a mountain every day - without a harness

 I can help you exceed your goals, accelerate your career and regain your sanity so you can reduce stress, earn more money and enjoy life


what can i help with

Even the best hotel sales professionals struggle to keep it all together. have you ever? 

Lost sleep wondering how you're going to hit this quarter’s sales goals?

Struggled to find the time to land new business while juggling "all the things" that go into managing a successful hotel?

Felt like you're on a never-ending treadmill, chasing deadlines and never gaining ground?
Ready to Hit Your Goals? Let's Talk


Feeling excited and energized instead of overwhelmed to head to work on Monday mornings. Then, as you grab a coffee and check your bank balance, you see another bonus check deposited. Score!

Having the freedom to leave your laptop behind, grab your car keys and phone on your way out of the office, and head to your son's baseball without a second thought about work because you know you’re on track.

Celebrating another new client with a bottle of champagne. You reached your annual revenue goal without sacrificing your sanity. Mission accomplished!

Ready to Hit Your Goals? Let's Talk

Hi, I'm Lew...

Certified Hotel Sales Coach

I get it. As a former Hotel Sales Manager, Director of Sales, Regional Director of Sales, and VP of Sales, my hands-on experience has given me an intimate understanding of the distinctive challenges, relentless pressures, formidable hurdles, and the downright exasperating frustrations that are part of a hotel sales professional's life.

For 20+ years, I've worked with over 80 hotels spanning 10 states and representing 6 diverse brands. My unwavering commitment is helping hospitality sales professionals not just succeed, but thrive. My passion consistently motivates me to jump out of bed every morning. It’s why I’m a Certified Hotel Sales Coach.

Here’s what you need to know. I'm not here just to empathize with your struggles. I'm here to equip you with the sales knowledge, strategies, tools, and solutions needed to overcome what’s stopping you from meeting your goals and propel your results and career to new heights.


"Hotel Sales Thrive," is my exclusive 12-week signature one-on-one coaching program tailored to your unique needs and aspirations in the world of hotel sales. The program is about YOU — your goals, challenges, and success.

Together, in this coaching journey, we'll dive deep into your specific challenges, develop strategies, and skillsets, and provide the tools that will unlock your full potential as a hospitality sales professional.

If you're ready to accelerate your career, boost your confidence, and achieve unparalleled success in hotel sales, "Hotel Sales Thrive" is your ticket to a brighter, more prosperous future.

Your Personalized Path to Sales Excellence
  • Build a solid foundation to kick your career and life into overdrive
  • Develop a clear and inspiring vision for your career and life that motivates and energizes you.
  • Create an easy-to-follow, forward-looking plan that aligns with your values,  and allows you to achieve your goals in the shortest amount of time.
  • Have a steady flow of leads to choose from, increase topline revenue, and grow STR RevPar index

hotel sales Thrive


exceed your sales goals. accelerate your career. your success is just 3 steps away

Schedule a Free
Strategy Session

Click on the button below to schedule a free strategy call on Zoom to see how we could work together

Get Started

I will show you how you can create a step-by-step easy-to-follow plan customized for you.

Get Results

Together we will unlock the Rockstar hotel sales professional you are

Why the squrel

Hotel sales professionals are responsible for many items that are important to the success of the hotel, and with so much going on, it’s easy to get distracted. That’s why we use the phrase “SQUIRREL!” as a reminder to refocus on the things that matter the most. In addition Squirrels:

Move fast and change direction quickly when needed 

Squirrels gather food to get them through the harsh winters.  Hotel sales uncover business that makes the hotels successful over low-demand time periods.

Adjust strategy based on the enviroment

Overcome multiple obstacles to achieve goals.

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